Convention Center

I Love
Atlantic City Online

A Community Oriented Web Site

Advertising Rates

WE WILL MAKE YOUR
INTERNET PRESENCE SUCCESSFUL

We have: Let's talk about your needs and goals.

Introduction

There are many advantages to advertising on the Internet. Your business information is available for a world-wide audience 24 hours a day, 7 days a week. There is no other medium with the ability to cost-effectively reach both local and distant customers and potential customers.

Advertising on I Love Atlantic City Online puts your message in front of qualified prospects, be they year-round Atlantic County residents or Web surfers looking to visit the area. Many people are drawn to the site because of utility information such as weather reports, community information, employment opportunities, casino information, and vacationing tips. While visiting the site, they will find your message.

I Love Atlantic City Online offers a variety of advertising options making an Internet presence possible for any size business...even a one person home-based enterprise. There are three basic levels of AC Online advertising:

  1. Banner ads on pages dedicated to a particular business type such as Real Estate.
  2. Individual home pages.
  3. Yellow Page Ads.
Prices range from $75 per year to, "How much do you want to spend?" On the Internet itself, some commercial sites cost over $1,000,000. It is rumored the Walmart virtual store costs in excess of $2 million. It did produce over 5 million visits during its first year of operation. Agency.Com, is an advertising agency specializing in Web sites. Their fees start at $50,000 and go well into six figures. Some of their clients include American Express, Zima, Met Life, and HBO.

One of the interesting characteristics of Internet advertising is the ability of leveling the playing field. All business are initially equal in the eyes of the viewer. The Web presence of the Cape May Wave is just as impressive as the presence of The Asbury Park Press, even though the Press' circulation is much larger the Wave's.

These are seven subtle advantages to advertising on the I Love Atlantic City Online Web site.

  1. Your business is showcased in the next issue of "What's New."
  2. Your business is also showcased in the next e-mailing of the I Love Atlantic City Online Newsletter.
  3. Your ad will have a unique URL (Uniform Resource Locator) which is an Internet document address.
  4. Your unique URL, plus an e-mail address if you have one, should be used on all of your correspondence, advertisements, and business cards.
  5. Your unique URL creates the opportunity to register your business with Internet search engines.
  6. Your business can be located on the I Love Atlantic City site through the use of a Search Engine which searches the entire site by key word(s).
  7. You receive a Yellow page listing for free with any other type of ad.

Special Introductory Offers

The prices listed below are special introductory offerings and may be discontinued at any time. The yearly prices assumes the payment of the full amount at the time of initial listing.

Banner Type Ads

Let's begin with the popular banner ads. There are three basic types of banner ads:
  1. Banner Ad - $150 per half year or $250 per year - includes:
    • Scanning your graphic or logo;
    • Four screen lines of your design, usually name, address, phone numbers and a descriptive line next to your logo on the screen. A screen line of text contains about 75 characters, including blank spaces. This is approximately 15 words.

  2. Extended Banner Ad - $250 per half year or $375 per year - includes:
    • Scanning your graphic or logo;
    • Four lines of text next to your logo as above, with 4 additional screen lines of text of your design. A total of 8 screen lines. You may optionally have an enlarged graphic or logo, or a second graphic or picture, in lieu of 4 screen lines.

  3. Billboard Ad - $350 per half year or $525 per year - includes:
    • Scanning your graphic or logo.
    • Four lines next to your logo, with eight additional screen lines of your design. A total of 12 screen lines. You may optionally have an enlarged graphic or logo, or a second graphics or picture in lieu of 4 lines.
You can include a link to your e-mail address or external Web page if you have either. If you don't have an e-mail address, an electronic e-mail drop can be arranged.

Placement on a topic page is based upon the chronological order of arrival. Atlantic City and Atlantic County business will take placement precedent over advertisers from other geographic areas such as Long Beach Island. Each page starts with an index of advertisers arranged in alphabetical order. The background color of a banner page is determined by the Web master and periodically changed.

Your Very Own Home Page

If you desire a more ambitious presence, you can add one or more Web pages after you have one of the above mentioned ads. This is frequently called your "home page" or a "Web Site." A Web site is your dedicated area. You determine, with our help, page layout, graphics, colors, number of pages,and placement of graphical material. You will have have links from your ad to one or more of your Web pages. As a general guideline a Web page is about 60 lines of text, approximately three screen scrolls. A text line contains about 75 standard sized characters, including blanks (roughly 15 words.) The base rate for a Web page design and construction -- 60 lines and 3 graphics -- is in the range of $200 to $500 depending upon the composition and complexity of the design. Design and construction costs of your "home page" is a one time charge.

If your "Web Site" is installed on the I Love Atlantic City Online Web server, there will be a $100 annual charge. If your "Web Site" is installed on your Internet provider's system, you are free to modify the site as you see fit.

Your "Home Page" has a unique, and non-shared, URL (the Uniform Resource Locator, which is the Internet address of a document.) It would take the form:

http://www.ILoveAC.com/your-business-name

As an example, the URL for The Atlantic City Bar & Grill is:

http://www.ILoveAC.com/acbarandgrill

which represents The Atlantic City Bar & Grill.

If you have an Internet account elsewhere, your Web page(s) can usually be installed in your personal account, provided your Internet provider allows home page hosting. If your Web Pages are installed on another system your URL would most likely take the form of:

http://providers-domain-name/~your-account-name

To illustrate, Gotham Graphics has their own Web site and domain name. It is:

http://www.gothamgroup.com

The link to the Gotham Graphics' home page is:

Gotham Graphics Home Page

Your Own Domain Name

We can provide a turn-key Web site hosted under your own domain name. It will be in the form:

http://www.your-company-name.com

Ad Categories

For navigational efficiency the bottom of every page on the site contains an "Express Index." The following is the actual ad categories from the Express Index:

Express Index

[ Antiques | Art Galleries | Artists | Books & Bookstores | Casinos ]
[ Community Information | Computer Items | Construction ]
[ Entertainment | Fishing & Boating | Free Classified Ads | Gaming ]
[ Gifts & Flowers | Golf | Health and Beauty | Home Improvements & Gardening ]
[ Insurance | Long Beach Island | Lodging & Camping | Mail Order | Nite Life ]
[ Pets and Vets | Professional Services | Real Estate & Rentals ]
[ Recreation & Parks | Restaurants | Theater & Music ]
[ Travel | Sweet Treats | Top of This Page ]
[ Water Sports | Weather & Storms | Yellow Pages ]

You may choose any category you desire for your ad. A pickup may also be placed on the Atlantic City Virtual Tour or on one of the pages of The Atlantic City Insiders site.

You may duplicate the same ad in a different category for an additional $70 for a half year or $100 per year. As an example, a restaurant may have entertainment and choose to display the same ad in the Nite Life Page for an additional $100 per year. A pickup represents a real bargain if you have an extended banner or a billboard. One extended banner costs $375 per year, two costs $750 per year. If you run the same ad in two categories the cost is $475 per year. Billboard duplication is even more dramatic, $1,050 per year for two different billboards, however, only $625 to run the same ad in two different categories.

New Categories will be started if at least two different advertisers are represented. If you choose a category not having the requisite number and advertisers, we will switch your ad free of charge when the required number of advertisers is obtained.

Yellow Page Ads

I Love Atlantic City Online Yellow Page Ads, as the name implies, are the Internet equivalent of the Yellow Pages in the phone book. The ads are grouped together in a topical fashion such as Professional Services, Restaurants and so forth. We make the determination, with your guidance, of an ad category. Yellow Page ads are free to anyone having a banner, extended banner, or billboard. Otherwise Yellow Page ads are $75 per year. These ads can have four screen line of 75 characters per line. They don't contain a graphic or logo and off page links an e-mail address or home page. URLs are not allowed. If an advertiser has a regular ad, their Yellow Page ad will be in bold, and have a link to their regular ad as well as an e-mail address.

General Considerations

Custom Web packages are designed to meet your individual needs. You can produce a periodic newsletter such as the I Love Atlantic City Online Newsletter. We'll design a user subscription request form and maintain your mailing list if you like. You can make sales documents available on demand via e-mail. This is an exceptionally powerful marketing feature since it allows user interaction with your Web site. A prospect enters their e-mail address, selects one or more documents, and a plain-text document is immediately e-mailed to the requestor. Since the source document is plain text and resides in your personal Internet account, you can modified the documents as frequently as your marketing needs dictate.

In short, let us help you make the Internet work for you, 24 hours a day, 7 days a week.

Examples

The following, between the gold bars, are actual ads. Let's start with a banner ad.

Sandpiper Square, 175 D White Horse Pike
Absecon, NJ 08201 ~~ E-Mail to pjerome@acy.digex.net
(609) 485-0900 ~~ (800) GO-PRIMA
Where do you want to cruise today?

Next an extended banner. Let's build upon Prima Travel's banner.

Sandpiper Square, 175 D White Horse Pike
Absecon, NJ 08201 ~~ E-Mail to pjerome@acy.digex.net
(609) 485-0900 ~~ (800) GO-PRIMA
Have you ever considered a cruise vacation? Prima Travel Centre's Cyber Cruise Cafe will fulfill all your cruise needs to the Caribbean, Europe, Alaska & the South Pacific! We know the Cruise lines and we want to get to know you so we can design the cruise of your dreams. Visit the Prima Travel Web Site for details.

Where do you want to cruise today?

Next is a billboard ad. Since it was placed by our Webmaster, Urb LeJeune, please excuse the crass commercialism! This ad shows the use of an e-mail link as well as several links to external Web pages.

Netscape & HTML EXplorer
ISBN 1-883577-57-8
by Urb LeJeune
15 Hunter Dr.
Tuckerton, NJ 08087
Phone: (609) 294-0320 E-Mail: Urb@ILoveAC.com

With all due modesty, I truly believe this is a great book. It uses a take-you-by-the-hand approach to learning about the World Wide Web and constructing your own HTML documents. The author designed and created the I Love Atlantic City Online pages. Urb's Home Page shows what he means when he says, "I'll stand on my head to please you." See the money back guarantee discount offer. To give you an idea of subject coverage, you might want to check out the book's Table of Contents.

Your Very Own Home Page

There is little point in reproducing a "Home Page" here. You can let your imagination run wild when designing these pages. Two good examples are the Merit Marine Web Site and the VanDyk Real Estate Agency Web Sites.

Yellow Page Ads

The following is an example in the Insurance category, including a link to the main advertisement and an e-mail link:

The Van Dyk Group
Ohio Ave. and Long Beach Blvd.
Beach Haven Terrace, NJ 08008
(609) 492-1511 ~ (800) 222-0131 ~ E-Mail VanDyk@intserv.com

Price Summary

Ad Type Logo or
Graphic
E-Mail and/or
Home Page Link(s)
Lines Semi-Annually Annual
Yellow Page No Only Advertiser
from below
4 $50 $75
Banner Yes Yes 4 $150 $250
Extended
Banner
Yes Yes 8 $250 $375
Billboard Yes Yes 12 $350 $525
Banner, Extended Banner, and Billboard get free yellow page listing.
Pick up in second category for
Banner, Extended Banner, and Billboard $70 per half year, $100 per year.

Conclusion

Well, there you have it. If you would like more information about advertising on I Love Atlantic City Online, use this form. Phone Urb LeJeune at (609) 294-0320 or E-Mail Urb at Urb@ILoveAC.com.

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Tab It costs less than you think to advertise on these pages, see The Rate Page. Please send comments or suggestions for, or about, The I Love Atlantic City Online Mail using this form. For additional information, phone Urb LeJeune America's Town Square chief propeller head at Phone (609) 294-0320 or E-mail Urb at Urb@usats.com.

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